Greek retailer Public chooses ATG to launch new online store

ATG, a premier provider of e-commerce solutions, has announced that Public stores is to deploy the ATG Commerce Suite to launch its online shop in Greece and Cyprus.

The solution will enable Public stores to offer full-capability, personalised online stores, following their impressive physical store growth.  ATG and partner Conexus will implement a comprehensive e-commerce solution, including integration with Publics back office systems. Publics goal is to provide its customers with a rich, personalised online interactive experience on their Greek language site, and a vast range of media and electronic products and services that can be purchased online.

We want to offer our customers a state-of-the-art online interactive experience, where they can find the products and the services that they want via best-in-class personalisation technology, while also providing merchandising and campaign features that enable us to cater to each customers specific needs explains Robby Bourlas, Managing Director. This is an advanced concept in Greece, where we are offering a truly sophisticated and tailored online service to our customers.

This partnership demonstrates how ATG and Conexus can provide companies with a fully hosted, managed solution and total back office integration, in addition to the personalisation, search and merchandising capabilities of the e-commerce platform, says Conexus Founding Director, Paul Sessions.

Frank Lord, vice president at ATG adds, "Retailers are finding that the online channel continues to be a growth area. ATG enables retailers to help their customers find what they need when they need it, while providing a unique brand experience that reinforces the retailers market position. We are very pleased that Public are launching their online store with ATG and Conexus, and we look forward to their continued success."

 

About Public

Public is a chain of large entertainment stores selling products and services around technology and culture. The product range exceeds half a million products including computers and peripherals, TVs and video, MP3 and home audio, mobile phones and GPS, cameras and camcorders, software and gaming, books and comics, music and movies, toys and gadgets, design stationary, and more. Public currently has 5 stores in Greece and Cyprus with the flagship store on the Constitution Square of Athens, a 6-floor building of 50,000 sq ft. The company plans to expand in Bulgaria this summer and by 2012 to reach a total of 20 stores across all countries where it has a presence.

About Conexus

Conexus is a professional services organization providing consulting, development, and support services to help our partners and customers maximize the benefits of their investment in technology. Conexus has helped companies worldwide to articulate their visions and ensure that technology implementations solve core business challenges.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximise the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalised, efficient and effective e-commerce sites. The company's platform-neutral e-commerce optimisation services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe.

 

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