Buy As You View selects Welcom Software & K3 Retail to deliver a customer-centric vision for credit based retailing

This article is brought to you by Retail Technology Review: Buy As You View selects Welcom Software & K3 Retail to deliver a customer-centric vision for credit based retailing.

Buy As You view a UK supplier of consumer retail goods sold on a credit basis, has selected Welcom Software (Welcom) and  K3 Retail for its new multi-million pound customer-centric CRM, supply chain and financial management solution.

Welcom will be building a customer-centric solution based upon Microsoft Dynamics CRM (XRM framework) offering call centre and regional operations users real time access to Welcoms Financier core lending engine and the Microsoft Dynamics AX for Retail solution provided by K3 Retail. Together, the solutions will deliver greater efficiency and customer transparency by linking, in real time, online trading, finance, loans, and customer services with supply chain, repair workshops and route tracking. This will give field salesforce and managers a 360 view of customer activity and improve BAYVs multi channel customer engagement.

Andrew Deeley, Commercial Director at BAYV, said: We needed to provide better process controls across the business to support our significant growth strategy and the Welcom-led solution with K3 Retail best suited our strategic business requirements.  We will also gain efficiencies from more standardised real-time business processes and better flow of information across our business. The new system will provide BAYV with a proven solution on a proven platform that will improve efficiency and give one version of the truth across the whole business. The improved usability and efficiency of the user interface will help us reduce the number of offline processes, data manipulation and inaccuracies which are vital to the more efficient running of the business.

Deeley continued: We chose Welcom because their Financier Loan book management software was clearly streets ahead of what was available in the market place. They are one of the few companies who keep abreast of current legislation and OFT guidelines around consumer lending in our sector. This means that we dont have to worry about updating the system to keep up with structural changes that impact the way we operate. Another key factor in the decision was that Welcom introduced us to K3 Retail, who, unlike the other providers, were able to demonstrate the considerable investment they have put into developing robust multi channel retail modules that enhance the Dynamics AX platform. Welcom and K3 Retail immersed themselves with the business users from the onset and their vision for the future of BAYVs new system inspired what was a very critical, sceptical and detail conscious selection panel.

BAYV initially looked for a system back in the summer 2009, and selected Welcom as the prime contractor from a number of vendors, including Oracle and IBM.  BAYV chose Welcom because of its extensive knowledge and experience of the wider financial and loan market and its clear understanding of BAYVs business and brand.  But it was Welcoms highly customer-centric vision for a new generation of web-based tools that bring together multiple services in a single, easy to use and customer focussed solution that also played a key part in winning the contract.   Welcom will be providing software, consultancy and training services as the prime contractor and will be delivering a high degree of sophisticated systems integration capability for a variety of BAYV and third party systems, such as payment providers, as part of this major contract.

We have a strong team with K3 Retail and we look forward to delivering a system to match BAYVs customer-centric vision, said Nigel Welch, CEO at Welcom. John Little, Sales Director at K3 Retail, added: We are delighted to be working on such an exciting project and look forward to working with Welcom to deliver the 360 view of the customer engagement and efficient back office operations that Dynamics AX for Retail supports.