Lixto Software launches real-time competitive price intelligence suite
May 21, 2010 Comments (0)
The rise in consumer online purchasing has increased the need for solutions that provide a view of external market data to help companies maintain visibility of real-time market prices. For example, a hotel chain that can track room rates offered by its various online resellers, including any bundled offerings such as free breakfast or parking, can dynamically adjust room pricing based on competitive and market conditions to maximize revenue. Lixtos SaaS solutions provide companies with online pricing analysis to address these issues and help them gather real-time price intelligence from online channels to positively impact the bottom line.
Lixtos new Price Intelligence Suite has been developed from previous products already available by the company, incorporating proven and new features to help provide better results and information on pricing. In addition, the SaaS-based Analytics Framework of the new solution is specifically designed to meet the business users demand for price operations, price analytics and price strategy.
Working closely with some of our leading customers in consumer products and travel and transport over the last 12 months, we clearly observed the need for more out of the box views on competitive online data for Revenue, Pricing, Sales, Channel and Category Managers, as well for C-Level decision-makers, said Christian Koestler, MD of Lixto and EVP of North America. The Lixto Price Intelligence Suite is designed to meet the needs of these business users and to focus on the job roles of our key customers within the organizations that deploy our solutions.
As price management and optimization solutions become mission critical for conducting profitable business, offering up to date, accurate competitive information is a necessary prerequisite, said Noha Tohamy vice president and head of research for Gartner.
Lixto Price Intelligence Suite
The Lixto Price Intelligence Suite, an enterprise class reporting and analysis framework, provides companies with real-time competitive price advantage via deep web data extraction utilizing cloud computing. Results are delivered online through dashboards and reports that clearly highlight possible threats and opportunities enabling customers to quickly make fact-based decisions that positively impact volume, margin and the bottom line. The Lixto Price Intelligence Suite consists of three major modules:
This module is ideally suited for the pricing manager, product manager and category manager roles. The Price Operations Module includes a comprehensive set of competitive price data reports that provide an overview of the current market situation. The model enables Lixto customers to improve price positioning, accurately compare product offerings on SKU-level and identify competitive pricing in a cost effective manor.
The analytics component addresses the needs of channel managers and brand managers by identifying major price deviations in the marketplace. This intelligence on price deviations enables customers to minimise channel conflict, shorten revenue cycles and protect against profit leakage, ultimately leading to brand protection.
The Price Strategy module gives executives such as CEOs, CFOs and COOs a consolidated overview of products position and performance in global markets. This very concise picture enables corporate strategists and C-level executives to easily manage pricing in order to maximise margins, and improve profitability.
The Lixto Price Intelligence Suite is immediately available as a complete suite of offerings or as individual modules, all delivered via the cloud as a service offering. For additional details on how Lixto is providing businesses with real-time competitive price advantage, please visit: Price Intelligence Suite