This article is brought to you by Retail Technology Review: Levi Strauss & Co engages Maple Lake for global retail planning technology.
Levi Strauss & Co. (LS&Co.), one of the world's largest brand-name apparel marketers with sales in more than 110 countries, has signed global agreements with planning specialist provider Maple Lake to implement a standardised merchandise and assortment planning application across its global retail operations.
As part of a long-term plan to drive sustained, profitable growth in future years, Levi Strauss & Co. is implementing a number of strategies to advance and consolidate business processes and leverage its global footprint.
Expanding its brand-dedicated retail store network around the world is one of the companys key growth strategies.
Maple Lake will provide Levi Strauss & Co. with innovative software solutions to help forecast supply and demand needs within the companys global network of branded retail stores, using a common technology platform across LS&Co.s global retail footprint. The international retail software vendor is an expert in the field of merchandise & assortment planning with a best of breed application known as QuickAssortment that is globally supported by a team of specialist resources.
Levi Strauss & Co. operates around the world through three geographic divisions: Levi Strauss Americas (LSA), Levi Strauss Europe, Middle East and North Africa (LSEMA) and Asia Pacific Division (APD). The company has a broad brand-dedicated retail presence with more than 400 company-operated stores and more than 1,500 franchised and licensed stores totalling approximately 2,000 branded stores worldwide.
Our strategic focus is to capitalise on our global presence and realise efficiencies across our businesses to give our consumers more of what they love from our brands. The Maple Lake solution will help to ensure we are continuing to drive the right assortments in store and maximise our inventory investments worldwide, said Jeremy Leaf, Leader of Levi Strauss & Co.s Global Retail Operations team.
Levi Strauss is a truly inspiring global player with a clear vision of their future supported with the drive and ambition to embrace change and advancement in their business processes and methodologies, said Stuart Aldridge CEO, Maple Lake. We are very proud to have been selected by Levi Strauss & Co. and are looking forward to working with the teams around the globe to implement this important planning solution.
About Levi Strauss & Co
Levi Strauss & Co. is one of the worlds largest branded apparel companies and the global leader in jeanswear, marketing its products in more than 110 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levis, Dockers and Signature by Levi Strauss & Co. brands. For more information, go to http://levistrauss.com.
About Maple Lake
Maple Lake is a leading provider of merchandise assortment and allocation solutions to the retail market. This international software business is a specialist in the fashion and retail sectors, with a strong track record of taking an innovative approach to providing practical retail solutions. With its direct experience in retail, its consultants boast an unparalleled knowledge of the unique demands of planning in a fast paced retail environment. Customers include: The Arcadia Group, ASOS.com, Ted Baker, Aeropostale, lululemon athletica, Cole Haan, Club Monaco, Roots, Columbia Sportwear, Mountain Equipment Co-op and Barneys New York.
Visit www.maplelake.com
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