Online marketing is continually on the rise, with an estimated $23.5 billion being dedicated to the channel in 2010. Despite the production and labor expenses incurred to produce and deliver online offers, it has been impossible to tie such offers to retail store purchases. Hans Theisen, chief revenue officer for Cardlytics, explains how transaction marketing is making direct marketing more valuable than ever.
General Retail Technology News
Retail IT and technology news articles comprising case studies, product information, opinion articles, reports, new contract wins and product launches. The site hosts information from trade associations, government departments, research analysts and the vendor community. These articles are about specific industry IT solutions and topics relating to how improvements and efficiency gains can be made by the use of information technology in-store and in the retail supply chain. All topics are covered in these articles which include Mobile Computing, RFID, Automatic Identification/Datacapture (AIDC), Printing & Labelling, EPoS systems, Kiosk Technology, Surveillance & Security, Internet Retailing, Retail Supply Chain Management, Digital Signage, through to current news,informed opinion articles and key events on the retail calendar.
Levi Strauss & Co engages Maple Lake for global retail planning technology
Jun 08, 2010
Levi Strauss & Co. (LS&Co.) has signed global agreements with planning specialist provider Maple Lake to implement a standardised merchandise and assortment planning application across its global retail operations.
