Independent childrens' shoe retailer in London expands with new flagship store opening and ecommerce web site


Papillon 4 Children, an independent retailer of high quality shoes for children, has invested in a retail management system from Eurostop for its stores, including the newly opened flagship shop in Marylebone Lane, London. Papillon 4 Children Shoes fills a gap in the UK market providing classically timeless, practical shoes that are tried and tested on children.

The company is using the Eurostop head office retail system e-rmis and e-pos to administer and manage its ordering and stock control. The Eurostop system will integrate with the retailer's new e-commerce website, synchronizing stock management across all outlets. Papillon's new online store is planned for launch this summer.

Maggie Snouk, one of the two Directors and founders of Papillon 4 Children commented, "As a growing business we wanted to invest in a specialised retail system that will make our administration and ordering more efficient across all channels. Eurostop's system will support our ambitious growth plans to expand to five stores across London over the next five years, support stock management for our website, as well as increase our wholesale business."

Papillon is using Eurostop's head office system to manage its stock levels, reviewing sales figures to identify the most profitable and best selling lines. The stores stock school shoes that are hardwearing and comfortable, as well as shoes for everyday, parties, weddings and other special occasions. They also stock summer sandals and flip-flops, suede loafers and moccasins for summer. Customers will be able to order shoes lines on the website - the integrated stock will better enable the company to fulfill customer's requests.

Phillip Moylan, Sales and Marketing Manager at Eurostop said, "It is important that rapidly growing independent retail businesses like Papillon are able to support their expansion with robust management systems. Such systems provide the foundations for a business's information systems. They provide accurate sales data to enable companies to react swiftly to customer's demands. Companies can quickly identify profitable lines and maximise their sales, while reducing the amount of capital tied up in merchandise."

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