NAVTEQ has announced the results of its first location-based mobile ad services campaign in Germany.
General Retail Technology News
Retail IT and technology news articles comprising case studies, product information, opinion articles, reports, new contract wins and product launches. The site hosts information from trade associations, government departments, research analysts and the vendor community. These articles are about specific industry IT solutions and topics relating to how improvements and efficiency gains can be made by the use of information technology in-store and in the retail supply chain. All topics are covered in these articles which include Mobile Computing, RFID, Automatic Identification/Datacapture (AIDC), Printing & Labelling, EPoS systems, Kiosk Technology, Surveillance & Security, Internet Retailing, Retail Supply Chain Management, Digital Signage, through to current news,informed opinion articles and key events on the retail calendar.
Location-based mobile advertising trial yields strong returns for Best Western via NAVTEQ LocationPoint Advertising
Jul 02, 2010
E-commerce is Finger Licking Good for Retail
Jul 02, 2010
Yum! Brands opens another seven KFC restaurants in Mainland China.
