Debenhams goes digital

This article is brought to you by Retail Technology Review: Debenhams goes digital.

Debenhams has launched Debenhams.ie, the retailer's new Irish online store. This virtual department store marks an exciting development for fashionistas and shopaholics around the country, bringing the entire Debenhams product range right to everyone's doorstep.  

For the first time, favourite Designer at Debenhams brands in homewares, womenswear, lingerie, menswear and childrenswear and big name brands in beauty and sports are now available online. Fashion from Rocha.John Rocha, H by Henry Holland, Butterfly by Matthew Williamson, J by Jasper Conran, Betty Jackson.Black, Star by Julien Macdonald and Principles by Ben De Lisi as well as beauty from Chanel, Dior and Guerlain are available to more Irish customers than ever before direct to their doorstop or delivered through click and collect to their nearest store.

The High Street retailer is also offering free delivery until Sunday 21st November an incentive to get clicking straight away. Following this special offer, the delivery cost for all purchases is set at a recession-busting 5, regardless of the size of the purchase.  

To make shopping online with Debenhams.ie even more enjoyable and hassle-free, customers can return online stock in store as well as via the website. Shoppers will benefit from their own account that keeps track of previously viewed items, suggests other relevant products and a weekly mailer highlighting the latest offers and events in store and online.  

Debenhams.ie has been much anticipated among Ireland's fashion lovers, with the online site offering a host of Debenhams brands not available in all stores. Top lines including H! by Henry Holland, Butterfly by Matthew Williamson, Star by Julien Macdonald, Principles by Ben De Lisi, B by Ted Baker and Pearce ll Fionda.  

Designer children's brands Junior J by Jasper Conran, Baker by Ted Baker, Butterfly by Matthew Williamson and Rocha.little Rocha, as well as Debenhams' own label BlueZoo will feature on the website, ensuring children all over Ireland are right on trend this autumn / winter.  

Budding interior designers are catered for with homeware ranges including Butterfly Home by Matthew Williamson; a collection that embodies Williamson's own interior dcor style featuring bright textiles and interesting patterns, House and Home by Lisa Stickley; a charming, contemporary range, and BDL by Ben De Lisi, using De Lisi's own home and French bulldogs as inspiration.

Cosmetic favourites Chanel, Dior, Clinique, Clarins, Bare Minerals and the exclusive Smashbox amongst others will now be available to grooming gods and goddesses from Galway to Gorey, courtesy of Debenhams.ie. Debenhams Beauty Club members will be able to collect points on all online beauty and fragrance purchases.  

Debenhams' Sales Director for Ireland, Chris Paton commented: "Thousands of products are now available to thousands of new customers throughout Ireland. We know Ireland is leading the way when it comes to dot com and our ROI move further underlines our love of online. We are excited about bringing our unique designer mix to more people in Ireland than ever before".  

The Debenhams.ie launch comes hot on the heels of the launch of Debenhams' interactive online television channel. Offering exclusive behind-the-scenes footage and interviews from photo shoots, Debenhams TV also gives customers behind-the-scenes looks at fashion shows and exclusive interviews with designers such as Ben de Lisi, Henry Holland and Matthew Williamson.