K3 Retail and DAA's 'The Loop' make shopping even more of a pleasure at Dublin, Cork and Shannon

This article is brought to you by Retail Technology Review: K3 Retail and DAA's 'The Loop' make shopping even more of a pleasure at Dublin, Cork and Shannon.

Dublin Airport Authority (DAA) has selected K3 Retail, provider of retail solutions based on Microsoft technology, as part of a six year deal, to replace the existing systems in DAA's three airports at Dublin, Cork and Shannon. K3 Retail has already successfully delivered Phase one of this IT overhaul across all airports which includes the implementation of new touch screen POS including customer facing screens giving better visibility of promotions and pricing on offer, as well as a fully managed service for Chip & Pin.  

Phase two, scheduled for Spring 2011, will see K3 Retail replace DAA's back office system to deliver improved head office, financial and buying and merchandise management.  K3 Retail solutions will also drive DAA's supply chain with new warehouse management systems.  In addition, the new solution will be underpinned by Business Intelligence tools, to enable DAA to drive better decision making across its operations. With the opening of Dublin Airport's new passenger Terminal 2, DAA is expanding its retail offer to continue to deliver prices that are up to 40% cheaper than High Street stores and excellent customer service.

Anthony Kenny, Head of Commercial Business Development, at DAA, said "To deliver our new retail vision and support the growth and expansion of our airports we needed to move away from our legacy systems and look for a total management solution that will support all channels of the business.  We went to tender and quickly discovered few vendors were able to offer the 'one stop shop' solution we required.  K3 were the best fit for us and they are proven as the experts in retail."

Kenny continued, "Queuing times have already been cut as the new system allows scanning of boarding cards and automated Shop & Collect information gathering.  Customers are also more comfortable making credit card transactions with the improved security of Chip & PIN functionality. DAA is committed to improving its customers' shopping experiences and delivering superior customer service.  The recent rebrand of the airport shopping areas across all three airports as 'The Loop', focuses on value, quality and excellent customer service including a price promise to never be beaten by downtown prices."  

John Little, Sales & Marketing Director at K3 Retail, said. "DAA is passionate about giving its customers with a shopping experience they won't forget.  We are delighted to be working with them on such an exciting and innovative major initiative.  The response from both customers and users has been really positive and we look forward now to Phase Two."