ZBD strengthens European sales operations

ZBD, the epaper for retail specialist, has appointed Franz Josef Buschmeier as Head of its newly-formed Central & Eastern Europe business unit. Franz Josef will be responsible for developing the business in Germany, Austria, Switzerland, Netherlands, Poland, Hungary, Czech Republic and other East European countries.
Franz Josef brings with him 22 years' experience in the IT industry having spent the majority of his career working for Siemens Nixdorf. During that time, he successfully launched POS solutions within Europe, Latin America and the USA.  He was appointed member and speaker of the Executive Board at IT service company ]init[ AG, Germany in late 2007 where he worked until January 2010, when he became a member of the supervisory board.
Franz Josef Buschmeier will be based in Berlin, Germany, where he will help to build a strong market presence within Central and Eastern Europe, through both direct and indirect channels. He will work closely with the expanding network of ZBD's VISION partners to support and develop new business opportunities, as well as establishing a pipeline of direct opportunities with retailers.

Commenting on Franz Josef's appointment, David Rogers, Sales & Marketing Director, said, "Bringing Franz Josef on board will enable us to build on the momentum we're already seeing within Europe. We've seen our annual revenues increase by in excess of 300% each year over the last three years and we have a significant number of opportunities in the pipeline to sustain that level of growth. Franz Josefs experience will enable us to dedicate more effort to raising our profile of ZBD's epaper for retail solutions within the marketplace".
On joining ZBD, Franz Josef Buschmeier said, "Using advanced epaper display technology allows retailers to explore new ways of managing the way of interacting with their customers. Electronic shelf labelling is now ready to move from a technical to a commercial opportunity, actively driving customer interaction with a clear business case and retail sales generation advantage. Backed by committed  financial and corporate investors  and with an experienced team already in place, ZBD is well positioned to become the leader in the epaper for retail arena, and I look forward to playing a key part in developing ZBD as a global player."

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