This holiday season Infosys provided Hallmark.com with a digital consumer solution that allowed customers, during peak holiday traffic, to quickly create, manage and send their personalised holiday greetings faster than ever. The Infosys solution reportedly helped Hallmark.com double its online holiday sales.
Through Christmas, New Year's, and Valentine's Day holidays, the Infosys digital e-commerce solution handled five times the normal customer visits as previous holidays with virtually 100 percent up-time
Hallmark's online customers experienced a 370 percent improvement in the website's response times, raising Hallmark.com's customer conversion rate 30 percent over the previous year.
Hallmark.com helps people share their lives with family and friends through one of the most engaging and rewarding online experiences on the web today. Improving the site's performance was key to fulfilling the promise. Infosys answered the challenge by completing the solution before the holidays. The features and benefits of the solution included:
Quick-Finder: Enables Hallmark.com's consumers to navigate and search the site quicker so that consumers could get to the products they want faster
Web-to-Print: Enables consumers to personalize greeting cards and use local vendors to print and distribute for overnight delivery
Reminders: Automatic reminders integrated with addressing, stamping and mailing custom cards for every occasion
Paul Barker, Vice President, Hallmark Digital, said: "More than five years ago, Infosys embraced Hallmark's mission to make thoughtfulness easy for our online customers worldwide. This past holiday season Infosys delivered again on Hallmark's mission. Our marketing programs generated tremendous traffic to Hallmark.com, an unprecedented volume of opportunity. Infosys ensured not only that our online business remained open 24x7, but that our newest customer offerings were available, working, responding and ultimately helping to make this one of the best holiday seasons in Hallmark's history."
Larry Danna, Associate Vice President, Infosys Retail and Consumer Packaged Goods, commented: "Infosys offers the most comprehensive retail digital commerce solutions in the market today. From online product creation to customer experience, Infosys helps Hallmark.com bringing the most innovative consumer products to the web faster and easier than ever before."