Gloople puts Social Media at the heart of ecommerce for UK SME's

Gloople, the UK social shopping ecommerce platform, has launched its fully integrated Social Sharing marketing suite, said to 'revolutionise the way small and medium-sized businesses sell online'.

Shortlisted for the 2010 Econsultancy Innovation in E-commerce Award, Gloople is specifically designed to give SMEs the impact of a big brand without the big budget. It creates direct connections between consumers by using social networks, driving traffic to online stores and enabling brands to engage not only with their customers, but with their entire online community of family, friends and colleagues.

Easy to use and cost-effective, with a support suite of marketing and commerce tools that includes comprehensive CMS, built in SEO, Facebook and Twitter integration and on-the-go mobile shopping, Gloople is the definitive face of the social shopping phenomenon.

SME's have complete control over the ecommerce platform and social commerce tools, encouraged to make their shopping social, consumers benefit from exclusive discounts, sales and GroupBuy opportunities from the comfort and security of their social media accounts, allowing brands to build relationships, create advocates and generate word of mouth on a previously unimaginable scale.

Gloople's social commerce platform can be completely customised, with three tiered packages and no less than 16 bolt-on features, such as affiliate marketing, ratings and reviews, mobile store and auto product sharing, that allow retailers to pick and choose the tools that are best for their business and their customers. On-site live help gives additional support as and when retailers need it.

Warren Knight, founder of Gloople, says: 'We'll look back on 2011 as the year of social shopping and social commerce; when we recognised that social media could, and should, play a key role in consumer choice.

'Over 30 million people in the UK connect and share through Facebook. Social shopping where every purchase is liked, shared and recommended to thousands of other consumers is the logical next step in the social media phenomenon, and Gloople is at the forefront of that evolution.'

SME retailers specialising in products ranging from bespoke home dcor to children's clothing, have snapped up Gloople's ecommerce platform with real results.

Cheeky Beach, specialists in luxury swimwear for curvy women, used the Gloople platform to launch their fully integrated Facebook store in early 2011 and saw sales increase by 18% in less than 3 months.

'Gloople is easily the best business decision I ever made, after of course!' said Andrea Littlefair, creator of 'We have an army of customers and advocates generating new customers and new sales every day by sharing our latest collection and tweeting their recent purchases to all their friends and followers. Our brand is just as visible as the biggest retailer, but we didn't need the same resources Gloople is excellent value for money.'

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