Swiftstake Technologies brings fresh approach to retail sports betting and lottery sectors

Swiftstake Technologies, an enterprise provider of real-time marketing intelligence and targeted suggestive selling solutions, has announced its entry into the sports betting and lottery sectors . The company is focused on helping betting and lottery operators transform their retail businesses by replacing outmoded practices with modern techniques that deliver greater profitability and increase customer retention.

The launch introduces Swiftstake Technologies Bet+ and Lotto+ products to the market - software solutions that help maximise customer interaction and drive activity by positively impacting purchasing decisions. These intelligent marketing software platforms integrate seamlessly with cashier terminals, customer facing touch-screens and back office systems to automatically expose customers to targeted cross and up-sell suggestions.

Based on the Odysii technology platform - provider of real-time market intelligence and micro-segmentation solutions - the software uses proprietary algorithms to analyse customer activity and other complimentary data to identify and deliver attractive offers for each individual customer in real-time. The systems adaptive learning ability enables it to improve these offers to continuously optimise results.

Signalling its serious intent in the regulated gaming arena, Swiftstake has appointed Leigh Nissim, a well-known and respected figure in the industry as Managing Director (UK) and Global Commercial Director. Leigh joins from GTECH G2 where he was the Commercial Director and previously Managing Director of St Minver, the white label gaming specialists.

The unrelenting growth in betting opportunities means that competition amongst operators for share of customers wallets is increasingly fierce, said Leigh Nissim, the newly appointed MD of Swiftstake Technologies. The retail betting and lottery experience must deliver greater levels of service and engagement if it is to compete in the future with other channels such as mobile and online.

The Bet+ and Lotto+ systems cut time to market for dynamic retail promotions, reduce marketing costs and increase ROI, while educating and assisting the betting shop cashier by automatically suggesting the right bet or ticket to promote to customers. Swiftstakes solutions are straightforward to implement and can be deployed in the most appropriate way for the client and the end-customer.

I decided to join and lead Swiftstake in this exciting market as there is clearly an opportunity with our products to drive same-store sales of lottery and sportsbetting operators both in the UK and abroad. Im confident that this market will appreciate and enjoy the benefits of our technologies that are widely used in other sectors such as banking and Convenience stores to increase sales and improve customer experience, said Nissim.

Swiftstake Technologies will be exhibiting at EL Congress in Helsinki on 5th9th June. You can find them on stand 1.14.


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