Warnaco Inc., which operates retail globally under the Calvin Klein Underwear, Calvin Klein Jeans and Ck Calvin Klein brands, has selected Oracle Retail to support the growth of its international direct to consumer business.
The initial phase of the project will begin immediately with the implementation of Oracle Retail Merchandise Financial Planning for Warnaco's Asian and European markets. For the second phase, Warnaco plans to implement Oracle Retail Assortment Planning and Size Profile Optimization.
"We believe the implementation of Oracle Retail throughout our global organization will allow us to enhance efficiency and reduce complexity while effectively managing the growth of our international and direct to consumer businesses," said Laurie Lofgren, Vice President of Planning and Forecasting, Warnaco. "Our investment in Oracle Retail enables us to build an infrastructure which supports leading practices and industry trends."
"As Warnaco continues to grow its international presence, they require better insight and control over the customer experience with each concept and in each market," said Mike Webster, General Manager, Oracle Retail. "By implementing Oracle Retail, Warnaco is establishing a cohesive, scalable platform to deliver critical insights and trigger action across the business."