House of Fraser scales new heights with ChannelAdvisor

This article is brought to you by Retail Technology Review: House of Fraser scales new heights with ChannelAdvisor.

ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, has announced its partnership with House of Fraser, one of the UK's biggest and best known department store chains. Aiming to improve its brand presence and rapidly scale its online business, House of Fraser has signed a deal to use ChannelAdvisor's Marketplaces platform to sell on eBay.

 
"ChannelAdvisor was the obvious choice for House of Fraser" says House of Fraser Finance Director Ray Kavanagh. "Operating from one comprehensive product feed will allow us to streamline our strategy and reduce IT costs and on-going development work, whilst having a clear focus in real-time on sales and margin from one simple interface."
 
Renowned for its designer brands and exclusive collections, House of Fraser offers luxury at affordable prices. The premium department store strives to offer its customers an enjoyable and pleasant shopping experience both online and in store.
 
House of Fraser will be using ChannelAdvisor's Managed Services for its Marketplaces campaigns. Kavanagh continues, "Knowing that e-commerce experts will be completely managing House of Fraser's campaigns is very important. We will be updated with weekly status calls and quarterly account planning as well as receiving online strategy advice, all without using our own resources."
 
"We are delighted that House of Fraser has chosen ChannelAdvisor to further drive online performance" commented Julia Priddle, Head of Key Account Management  at ChannelAdvisor. "We are confident that our Marketplaces solution will drive sales and maximise ROI for House of Fraser."
 
ChannelAdvisor powers more than 3,000 retailers globally, including some of the largest, most successful retail brands such as Dell, JD Williams, Kitbag, Crocs, Speedo, Victoria's Secret and more.  The ChannelAdvisor platform provides software and services to help retailers sell more on multiple online channels including marketplaces such as Amazon, Pixmania and eBay, paid search engines such as Google and Yahoo!, comparison shopping engines such as Shopzilla and Nextag, and with webstore and rich media solutions.