eCommera launches Mobile App Service for brands and retailers who want to optimise cross-channel customer experience
Jun 19, 2012 Comments (0)
The latest in eCommera's TradingEdge family of products, the Mobile App Service is a configurable out-of-the-box solution that works across multiple mobile devices and operating systems, including the Apple iOS (iPad and iPhone) and Android-enabled devices, offering retailers the ability to serve the majority of potential customers for their products and brand regardless of platform.
Uniquely, the Mobile App Service is made available on a subscription basis, avoiding costly upfront investments whilst providing access to on-going functional innovations. This approach insulates retailers from the task of tracking and updating their application to cope with new versions of operating systems and devices.
The Mobile App Service includes cross-channel features such as a store locator with turn by turn directions, in-store stock availability and barcode scanning to retrieve additional product information or access a product video in-store; social functions such as sharing a product on Facebook; as well as a fully transactional mobile store.
With the Mobile App Service, retailers can synchronise key aspects of the customer journey across channel, so that customer account details, wish lists, and shopping baskets are available anytime, anywhere. The integrated multi-channel analytics allow for the analysis of customer behaviour in order to understand how best to serve each customer personally.
Andrew McGregor, CEO of eCommera, said: "The explosion in mobile and tablet use has signalled a power shift in retail to the customer who expects to be able to buy wherever and however they like. We're making it easier for retailers and brand owners to make a direct connection with their customers, to provide an intimacy that will be critical to their success in a competitive market."
With all the complexities of multiple touch points and technologies, eCommera clients benefit from working with a partner with a deep understanding of the multi-channel environment gained from building and managing sites for a wide variety of retailers and brand-owners on a global basis backed by deep technical expertise and a dedicated mobile technology team.