Kiddicare rolls out ZBD's epaper system across UK superstores to strengthen multi-channel strategy

ZBD, provider of fully graphic epaper display systems for retailers and industrial users globally, has announced that Kiddicare, the UK online baby equipment retailer, has chosen to roll out ZBD's epaper system across its entire store estate.

Kiddicare initially trialled ZBD's epaper system at its flagship store at its Peterborough HQ. The multi-channel model proved successful, giving Kiddicare the ability to synchronise pricing and information online and in-store. Following the success of the trial, Kiddicare has committed to a wider rollout across all new superstores.

Kiddicare has built its reputation as the UK's leading baby equipment internet retailer by delivering an award-winning website and superior customer service. It was acquired by supermarket giant Morrisons in 2011 and has since taken over the leases of 10 former Best Buy stores to expand its physical store network. Kiddicare is in the middle of an ambitious store launch programme that will see 10 new superstores open over the next year.

Kiddicare's first superstore opened in Nottingham in September 2012 with a variety of technologies to enhance the customer experience, including touch-screen 'browse and order point' technology with barcode scanning allowing shoppers to check product availability as well as choose from multiple delivery options, free WiFi, in addition to ZBD's epaper system.

Scott Weavers-Wright, Chief Executive of Kiddicare commented: "As a multi-channel retailer, keeping store pricing in line with our website is one of our biggest challenges. ZBD's technology removes the limitations of paper from the equation, allowing us to deliver a seamless, consistent experience to our customers, however they engage with us. The ZBD solution gives our in store teams the chance to focus on what's important – wow customer service."

"With ZBD's fully graphic displays, we can now add QR codes to the shelf to provide additional information on customers' mobile phones, or store assistants' tablets. This information could include product demonstrations, customer reviews or anything else that will enhance the shopping experience. It's all available via our free in-store Wi-Fi network."

Shaun Gray, ZBD CEO, said: "As a company recognised for its innovative technology, it's great to work with a pioneering multi-channel retailer such as Kiddicare and we are delighted that they have chosen us to be part of their growth strategy. Their shoppers can trust that Kiddicare can accurately deliver all of their corporate price policies in real-time."

"Our partnership with Kiddicare shows that we are gaining momentum within the UK thanks to our multi-channel capabilities - and other customer announcements will follow."

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