SellerDeck 2013 goes into Beta ahead of the Christmas rush

This article is brought to you by Retail Technology Review: SellerDeck 2013 goes into Beta ahead of the Christmas rush.

SellerDeck, UK provider of ecommerce and EPoS software to SMEs, has announced the release of the Beta version of SellerDeck 2013. SellerDeck, formerly known as Actinic, will be testing version 12 of its software within SellerDeck's own community of online vendors and plans to launch the full version of SellerDeck 2013 later in the year.

While the previous two versions of SellerDeck's products focused on streamlining the checkout process, customer service and SEO performance, SellerDeck 2013 adds a swathe of enhancements that are designed to turn browsers into happy customers.

Vendors will be able to offer visitors an improved product search function with merchant-defined filters, meaning customers can quickly narrow down their search to items in an appropriate size or colour, for example. Dynamic pricing and product option features mean that visitors won't be shown items that are out of stock and will always be aware of the price they're paying – not getting a surprise when they reach the checkout stage.

SellerDeck 2013 also improves SEO performance with its automated pagination feature, with merchants able to specify the number of products appearing on a page. Though these pages are automatically generated, they are static HTML pages with a proper filename, allowing search engines to index the page.

"While driving traffic to a website is often touted as the be-all and end-all of online marketing, in reality the biggest challenge to ecommerce vendors is actually converting a visitor to their website into a paying customer. SellerDeck 2013 will help online vendors achieve with its improved product search function and dynamic pricing features," said Ben Dyer, CEO of SellerDeck.

"We've also made sure that SellerDeck 2013 is true to the same core values previous versions, offering ease of use, flexible designs, easy integration of services such as hosting, customer feedback and fraud protection, and giving merchants total control of their online assets."

"Implementing SellerDeck 2013 is a smooth experience, with only setting changes required – merchants won't have to overhaul their databases or front-end design. This means that deploying SellerDeck 2013 in good time for the Christmas rush won't be a problem at all," Dyer added.