Style-passport makes it secure and easy to pay on the go

This article is brought to you by Retail Technology Review: Style-passport makes it secure and easy to pay on the go.

Style-passport, the fashion retailer specialising in holiday fashion and beauty products, has launched a mobile optimised website, designed to expand its reach and provide customers with a secure and convenient method to complete transactions via their smart phones.

Style-passport was able to convert mobile browsers into mobile buyers without having to move their payment gateway or take on another supplier; in fact within hours of the mobile site going live, it saw an instant increase in sales.

Ashleigh Tennent, Operations Director at style-passport said, "We noticed a continual growth in site visitors originating from smart phones. We knew it was the future and we wanted to give our customers the best possible experience so investing in our mobile channel was key. It seemed a natural step for our payments to be seamlessly routed through our existing provider SecureTrading, and working alongside MoPowered enabled a quick and easy launch, which was an attractive feature for us."

Style-passport decided to build a mobile friendly website in response to the rapidly growing smart phone market and owners wishing to buy goods on the move. The retailer selected MoPowered, experts in secure mobile payments and mobile web optimisation, to provide the end to end, mobile-optimised customer journey, (including product inventory, checkout and secure payment) and SecureTrading, the UK's leading independent payment processor, to process the payments.

Dominic Keen, Founder and Chief Executive of MoPowered, said, "Mobile Commerce is growing in popularity as more and more consumers are using mobile devices to make online purchases. The mCommerce site has enabled style-passport to respond to consumer demands to interact with brand and purchase merchandise anytime, anywhere."

Justin Fraser, Sales and Marketing Director at SecureTrading, comments, "The ROI on this project was immediate and significant so, after already working with style-passport on their eCommerce site, we were delighted to help them extend their multi-channel offering to allow them to further engage with their customers."