Ribeiro uses Oracle Commerce solution to drive growth

This article is brought to you by Retail Technology Review: Ribeiro uses Oracle Commerce solution to drive growth.

Ribeiro, an Argentinean retailer offering household items and electronics, has implemented Oracle ATG Web Commerce, a component of Oracle Commerce Solution to help drive a more than 600 per cent growth in sales for the first quarter of 2013, versus the same quarter the previous year.

Ribeiro credits Oracle ATG Web Commerce with helping to increase sales conversions by delivering more relevant commerce experiences including more targeted recommendations, content and promotions tailored to each visitor's unique preferences.

The retailer implemented Oracle ATG Web Commerce in less than five months, using the solution's rich functionality to personalize the multi-channel customer experience, promote targeted offers, prioritise search results and integrate online interactions with the customer service centre.

Using Oracle ATG Web Commerce to establish new processes and best practices for its online operations, Ribeiro quickly transformed its business results by increasing per-salesperson virtual invoicing by more than 400 percent and driving a dramatic five-fold increase in profits year over year.

The retailer selected Oracle ATG Web Commerce to build its website because of the platform's advanced online selling, merchandizing and personalization capabilities.
Ribeiro purchased the Oracle software in May 2012.

"Ribeiro's growth in recent years makes our investments in information systems a top priority," said Dan Attie, Vice President of Sales and Marketing, Ribeiro.  "By investing in Oracle ATG WebCommerce, we obtained a complete commerce software platform that can scale to grow with us while delivering a personalised experience to our customers."

"With the implementation of Oracle ATG Web Commerce, Ribeiro has established a new e-commerce platform that the company will use to maximise long-term business growth," said Mike Webster, senior vice president and general manager, Oracle Retail. "Ribeiro hit the ground running with a solution that offers the flexibility and intelligence to provide visitors with the right offers at the right time."