Avery Dennison Retail Branding and Information Solutions (RBIS) has announced that designer Emma J Shipley has won the Avery Dennison Emerging Fashion Brand Award at the star-studded WGSN Global Fashion Awards (GFA) in London.
The Emerging Fashion Brand award reflects Avery Dennison's vision that successful designers must not only create inspired fashion, but they must also elevate their brand to win the consumer's attention and purchases.
Tim Voegele-Downing, Global Creative Director at Avery Dennison RBIS comments, "While we saw phenomenal entries from all finalists, Emma J Shipley ultimately stood out. She created not just an electrifying collection but also a powerful brand that helps differentiate her products. She has already secured some very high-profile collaborators, including retailer Anthropologie and designer Nicholas Kirkwood, and this award confirms her incredible impact and potential."
An international judging panel of 50 prominent fashion designers, opinion leaders and journalists considered designers' collections from a design perspective as well as from a branding and marketing context. As the winner, Shipley received a €12,000 prize from Avery Dennison to elevate her brand, building on its current success to grow into a scalable fashion business.
The Avery Dennison Emerging Fashion Brand Award was presented on 30 October at the WGSN GFA ceremony held at the Victoria and Albert Museum in London.