eCommera’s order management solution gives retailers a fast track to omni-channel success

This article is brought to you by Retail Technology Review: eCommera’s order management solution gives retailers a fast track to omni-channel success.

eCommera, the decision-intelligent commerce company, has announced the release of the next generation of its end-to-end Order Management System (OMS) that will enable retailers and brands to accelerate their transition to a truly omni-channel customer experience.

The enhanced solution has been launched following eCommera's acquisition of OrderDynamics, a leading provider of on demand eCommerce and order management solutions, based in Canada, in June 2013. The OMS is delivered under the software as a service (Saas) model so that users can go to market quickly, have the flexibility to use only the functions they need and can take advantage of its security, control and scale.

The release extends the existing pre-integration with Magento to include tight integration with the Demandware platform, providing rapid and cost-effective enablement of rich order management functionality on these commerce platforms. With this solution brands and retailers can link their ecommerce systems with store and back-office systems, enabling a single view of inventory, orders and customer history to drive a seamless shopping experience and improved operational efficiencies across all channels.

Additionally the OrderDynamics OMS, along with its retail dashboards and in-store tools, offers retailers a suite of powerful omni-channel fulfillment features to leverage retail stores and enterprise-wide inventory with in-store pickup, ship to store and ship from store capabilities. Retailers can use intelligent routing rules to fulfil orders from the most efficient and cost effective location across the enterprise to improve customer experiences and increase in-store traffic.

According to an upcoming report by Forrester Consulting, commissioned by eCommera and OrderDynamics, 88% of retailers surveyed believe OMS will play an important role in omni-channel strategy execution while 63% see gaining a competitive advantage over online pure-plays by leveraging store assets as a primary driver for omni-channel investment.

eCommera manages more than 130 eCommerce sites for customers across 32 countries.  Laura Canada, a popular women's apparel chain in Canada, uses OrderDynamics OMS as an integral part of its eCommerce strategy.

Sam Barnes, Director of eCommerce at Laura Canada, said: "Our goal is to provide the absolute best shopping experience for our customers across all sales channels. The on-site experience, ongoing service and quality of fulfillment, are all key to our eCommerce strategy."

Andrew McGregor, CEO of eCommera, said: "Our research indicates retailers and brand owners recognise the imperative for an omni-channel strategy, but are struggling to realise the vision. Our combination of a proven order management system, cloud-based deployment and managed services model allows clients to accelerate their ambitions, delight their customers and streamline their back office."

The OrderDynamics OMS platform provides proven, best-in-class solutions that can be rapidly deployed for multi-channel retailers and brand manufacturers.  A successful order management strategy enables the highest level of customer service while maximising retailer profit through effective customer handling, efficient management of the order lifecycle, and inventory optimisation.