Feedback Ferret's customer feedback devices set to benefit Polish retail sector

This article is brought to you by Retail Technology Review: Feedback Ferret's customer feedback devices set to benefit Polish retail sector.

Following the signing of a new partnership agreement with retail technology firm, SmartLife, Feedback Ferret is gearing itself up to launch its customer feedback solution into the Polish retail market.

SmartLife Polska, a division of Retail Partner Polska Group, is set to launch Feedback Ferret at the forthcoming Retail Show in Warsaw on November 19th and 20th 2014. With experience in the local retail technology market, SmartLife is the perfect partner to embed Feedback Ferret's voice of customer technology into the Polish market. With a team of 35 employees, SmartLife has already enjoyed great success with the customer feedback tool Happy Or Not? This solution is a simple-to-use feedback device located at the point of sale, the results from which give retailers an excellent indication of overall customer satisfaction levels.

Whilst selling Happy Or Not into the Polish market, SmartLife discovered that many retailers want a more sophisticated solution that gives shoppers a chance to give the reasons behind their scores. Feedback Ferret is the perfect solution.

Grzegorz Popek, founder of SmartLife said: "When I saw Feedback Ferret's customer feedback devices being demonstrated at Euroshop 2014, I knew immediately that it was a solution that ticked all the boxes for retailers in Poland. Many retailers I have spoken to want more from a customer feedback programme than just a simple rating score. They want customer commentary and information about which areas they can improve on. The Polish market is very ready for Feedback Ferret and we are eagerly anticipating the launch of the voice of customer technology in November at Warsaw's Retail Show. It is such a simple solution to implement and use but the technology behind the text analytics is the most refined and accurate I have ever seen. Polish people love giving customer feedback so I anticipate there will be a very healthy take up of the new solution."

Piers Alington, Managing Director of Feedback Ferret says: "Grzegorz and his colleagues at SmartLife fully understand the concept behind Feedback Ferret and the value in listening to customer comments. They already have many contacts in the retail sector so they are perfectly placed to sell our solution. The bond between the UK, South African and Polish Feedback Ferret teams is already well established and we look forward to an exciting and dynamic partnership with SmartLife."