Aftershock partners with Paydot for its European affiliate marketing strategy

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Aftershock London, the women's fashion retailer, with over 150 stores and concessions around the world, has partnered with Paydot to launch its online performance marketing campaign. Affiliate marketing specialists Paydot will be targeting markets in the UK and across Europe through its network of affiliate partners.

Founded in 1992, Aftershock is firmly established in the luxury fashion, delivering affordable glamour and luxury to women and leading the way for British fashion and design across the globe. Aftershock has partnered with Paydot to extend the brand and increase sales online in the UK and across Europe through Paydot's high impact network of affiliates. Paydot will track manage and optimise conversions, operating key revenue streams whilst driving affiliate relationships.

Vikesh Rathod, Online Operations Manager at Aftershock, said: "Paydot's affiliate network will enable us to target and connect with new markets through performance marketing.

This collaboration will help us to improve our brand positioning, connecting with markets and extending our reach. This strategic campaign will give us a greater understanding of the online market and increase sales of our extensive range of clothing and accessories."

He added: "Paydot made it easy for us to implement a performance marketing campaign and their multiple network approach will help us achieve our objectives for 2015."

Vairo Kremanis, Managing Director of Paydot, said: "We're thrilled to announce the partnership with Aftershock and we look forward to growing their online presence through the performance channel. We look forward to working closely with the internal teams to explore new opportunities and develop their digital strategy."