Alyasra Fashion selects AURES EPoS equipment for its operations

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Alyasra Fashion - the fashion retailer with a portfolio of over 60 high-end textile, footwear and accessories brands and 270 stores across eight markets in the Middle East - has selected AURES' Sango terminals for its outlets in Kuwait, United Arab Emirates, Qatar, Lebanon and Iraq. Since 2015, 200 AURES systems have been installed across the region including in DKNY, Kenzo, Fossil, Ecco and Max Mara stores.

Established in 1993, Alyasra Fashion has pioneered the introduction of upmarket fashion brands to the Middle East, building exclusive partnerships with the world's premier labels. The company is developing fast, creating an outstanding retail environment, and employs 1,800 people.

Alyasra Fashion retail operations manage the promotion and distribution of a portfolio of global premium brands, including DKNY, Max Mara, Kenzo, Jimmy Choo, Marella, Gérard Darel, Persona, Petit Bateau, Weill, Triumph, Twin Set, Liu Jo, Fossil, Ecco, Trinkets, Ten Ten and Comfort Zone.

"We've been working with AURES for many years now," explains Mr Mohammad Al-Garashi, Executive Manager of the Q8POS Company, AURES' reseller in Kuwait. "We've developed a strong relationship with the Group. Its technology range – in terms of quality, design and performance - is perfect for our demanding retail clients in the booming POS market," he adds.

"Sango is the ideal EPoS for our high-end brands and premium locations," explains Mr Hani Al Ashqar, Head of Alyasra Fashion IT System. "This terminal is amazing and quite unique. Its innovative looks and availability in different colours add value at the tillpoint, certainly giving a more professional, modern look to our new Middle Eastern stores".

"With its choice of four processors, Sango adapts to any style of shop and can be easily upgraded. The PCAP panel is really strong and supports multitouch gesturing, which is also an advantage. In some places, we've added a customer-facing secondary screen, which is efficient and easy to operate. When shoppers are queuing, they can look at the latest adverts or offers from their favourite stores and brands. It's both entertaining and good for brand image," he concluded.

"We're very proud of this contract," explains Carlos Gaspar, AURES Export Director. "Developing sales in this region is a real challenge. We're very happy with Alyasra Fashion's excellent choice. Our hardware perfectly matches the quality and modern style of their outlets and brands. We hope to develop more partnerships of this kind in the Middle East."

"Sango's exclusive design – as recognised by IF Design, Red Dot, Chicago Athenaeum Design Museum Awards and French Observeur du Design Label - is a real plus for the high-end image of Alyasra Fashion outlets," he concluded.