Sentient launches AI-powered real-time personalisation tools for retailers

Sentient Technologies has added several new features to its flagship retail product, Sentient Aware. Expanding on Aware's AI-powered personal shopping platform, the company comments that the new features give multi- and single-brand retailers even more tools to win more customers and delight their shoppers.

Sentient Aware creates a visual conversation between shoppers and a retailer's catalogue to provide instant recommendations of products they'll want to buy, similar to the way a sales associate in a physical store would help customers find the products they love. Aware's new features reinvent the personalisation tools online retailers depend on every day, taking the AI magic from Sentient's flagship product and infusing it into other personalisation features, allowing retailers to leverage AI at every step of the customer journey.

"Retailers are increasingly embracing AI to transform their businesses," said Andy Narayanan, VP of Intelligent Commerce at Sentient Technologies. "Aware's expanded feature set means AI can power every moment of the customer journey, improving product discovery, conversion, remarketing, and, ultimately, business performance."

Aware's new features open up new avenues for enhancing the customer journey through artificial intelligence. Here are the new features:

Intelligent Merchandising

Retailers can now use Sentient Aware to ensure that the product listing pages their shoppers see – whether on the home page or in any product category – are personalised in the moment to each individual shopper. Able to understand shopper intent from both current and previous shopping sessions, Aware delivers a much more relevant set of products right when customers enter the online store, and can update this listing as they continue to shop on the site.

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