Indiska boosts e-commerce offerings with new customer experience management solution from Tieto


This article is brought to you by Retail Technology Review: Indiska boosts e-commerce offerings with new customer experience management solution from Tieto.

Indiska, a Swedish retailer offering a lifestyle concept through self-designed fashion and home interior products, has boosted its e-commerce presence with a new online shop built by Tieto powered by SAP Hybris.

The new e-commerce solution improves the online offering with an easy-to-use mobile shopping experience, a faster site performance, and a re-designed check-out, to name a few. This is the next step in Indiska's Digital journey.

The new site is a major step in Indiska's efforts to give customers a better and more adaptive online experience that keeps pace with the increased digitalization of the retail industry. The new site will also enable Indiska to provide their customers with more personalized offers and service.

  • E-commerce is evolving and changing the roles of both the traditional physical store and online shopping. Today's customers want the same experience from every channel, including mobile. With our new site we are taking a step toward becoming a strong Omni-Commerce player, says Niclas Hemminger, CDO & Head of Ecommerce at Indiska.

The site includes a completely new design that provides the same online shopping experience for customer both on the web and on the mobile.

  • Offering a great mobile experience is critical to staying relevant with our customers as more than half of the traffic comes from the mobile channel and we want to make it easy to both browse and checkout. With the new solution, we believe we have taken a huge leap forward, says Niclas Hemminger.

The new online shop is built by Tieto. The platform upgrade is powered by a newer version of SAP Hybris that better meets the demands of E-commerce 3.0 and the retailer's increased focus on Customer Experience Management (CEM).

Tieto strengthened its position as one of the leading Nordic players in digital CEM with last year's acquisition of Smilehouse, the largest Finnish solution provider of Omni-channel commerce. Smilehouse is one of the most experienced SAP Hybris providers in the Nordics, and the cooperation with Indiska highlights the continued growth of the Tieto Retail Experience concept within the Swedish market.

  • This project shows how the combination of Smilehouse's expertise within high-volume eCommerce and our market-leading CEM solutions can enable retailers to take their online sites to the next level. We look forward to building a long-term partnership with Indiska and continuing to develop their strategy for improving the digital shopping experience, says Jaakko Hartikainen, Director, Customer Experience Management at Tieto.

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