MediaMarkt Sweden looks to Relex to transform its supply chain


This article is brought to you by Retail Technology Review: MediaMarkt Sweden looks to Relex to transform its supply chain.

MediaMarkt Sweden has selected Relex to automate and optimise its supply chain. Relex, whose retail planning solutions have delivered impressive results for customers worldwide, will replace the retailer's largely manual supply chain management processes.

MediaMarkt chose Relex to improve the accuracy of its forecasting, match inventory to demand, boost availability and cut the workload on staff through automation.

MediaMarkt operates 27 stores as well as one online store in Sweden and is part of a leading European home electronics retailer, the MediaMarktSaturn Retail Group, which has over 1,000 stores in 15 countries. MediaMarkt offers a wide range of well-known brands at low prices, competent staff, excellent service, clear advertising and a decentralised organisation.

MediaMarkt's main goal is to improve and simplify today's supply chain planning operations in order to reduce time-consuming manual demand forecasting and replenishment processes. Relex is expected to improve MediaMarkt's demand forecasting accuracy and replenishment efficiency, better match stock levels to customer demand, while increasing availability and sales.

"With Relex we hope to achieve better working processes for demand forecasting and replenishment," says Andreas Vogler, CPO at MediaMarkt Sweden. "The system will substantially reduce today's manual workload which will free up the supply chain team's time to focus on more value-adding and strategic activities that will improve the customer experience across our stores and online."

"We're really looking forward to showing MediaMarkt the huge benefits a supply chain transformation can deliver," says Christian Brunberg, Relex's Director of Sales Scandinavia. "Relex's experience in consumer electronics and in helping retailers go from manual-based systems to our cutting-edge technology, makes us confident we'll deliver the results that MediaMarkt expects, and more."

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