Startle wins exclusive schuh contract


This article is brought to you by Retail Technology Review: Startle wins exclusive schuh contract.

Technology and music provider, Startle, has been appointed by specialist footwear retailer, schuh, to implement a tailored digital solution. The fully integrated approach will include background music and digital signage across its 136 stores in the UK, Ireland and Germany for the next five years.

Startle has developed a tailored approach for schuh, creating two distinct personalities for the in-store areas – schuh and schuh kids – which will complement each other. Coupled with Startle's bespoke 360° Profiling programme, expert advice will be on-hand 24/7 for schuh to continuously ensure the most suitable, up-to-date soundtracks are in place.

Digital signage creates a brand new opportunity for schuh to interact directly with customers. By implementing Startle's innovative digital signage system, Schuh will be able to tailor all promotions on a variety of factors, including but not limited to store location, time, date and even the customers in-store there and then, adapting instantly at the touch of a button.

By combining all of the elements into one simple-to-navigate system, a more engaging, memorable and consistent experience will be created in-store.
schuh's Retail Director, Phil Whittle, comments: "We conducted a thorough tender process for music and digital signage content solution for our 136 stores and are delighted to have agreed to partner with Startle. We were impressed by their innovative approach and promise of relentless 24/7 support for the end user, they certainly won us over in the pitch! We are looking forward to seeing the product go live in our store estate."

Andy Hill, CEO of Startle, comments, "Many companies are cautious of incorporating too much technology in the fear of losing human interaction. What we aim to do is utilise it in a unique and personal way to enhance customer experience and create memorable moments. We are looking forward to a successful partnership with schuh, helping to create a memorable, positive shopping experience for its customers."

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