Poorly-targeted and unrelated marketing materials are driving customers away from their favourite brands, according to new research by AI marketing experts Emarsys.
General Retail Technology News
Retail IT and technology news articles comprising case studies, product information, opinion articles, reports, new contract wins and product launches. The site hosts information from trade associations, government departments, research analysts and the vendor community. These articles are about specific industry IT solutions and topics relating to how improvements and efficiency gains can be made by the use of information technology in-store and in the retail supply chain. All topics are covered in these articles which include Mobile Computing, RFID, Automatic Identification/Datacapture (AIDC), Printing & Labelling, EPoS systems, Kiosk Technology, Surveillance & Security, Internet Retailing, Retail Supply Chain Management, Digital Signage, through to current news,informed opinion articles and key events on the retail calendar.
