China retailer to make UK debut with participation in London’s annual Lord Mayor’s Show


This article is brought to you by Retail Technology Review: China retailer to make UK debut with participation in London’s annual Lord Mayor’s Show.

China’s largest retailer and the world’s 3rd largest internet company by revenue, is set to celebrate its growing commitment to the UK by taking part in one of London’s longest-established annual events, the Lord Mayor’s Show. 

Household British names on’s platform have been popular with the retailer’s more than 300 million customers over the past year and the Lord Mayor’s show is the first event with broader public appeal that has participated in in the UK.

British brands have gained more popularity in China in recent years. Several leading British fashion brands have opened flagship stores on’s luxury offering TOPLIFE, including Alexander McQueen, Mulberry and Pringle of Scotland. The UK fashion industry has been an area of growing focus for as individualism and quality is increasingly sought after by experimental Chinese shoppers, who also enjoy benefits such as JD Luxury Express, JD’s luxury white glove delivery service. has also formed partnerships with UK institutions to promote smaller brands, and partnered with the BFC/Vogue DesignerFashion Fund to mentor young designers. has been invited to join 60 other organisations to celebrate the Lord Mayor Elect Peter Estlin, who has selected a theme of ‘shaping tomorrow’s cities today’ and recognized as a global pioneer in the transformation of the retail experience.

Participation in the show is by invitation only and’s float will showcase its commitment to technology innovation. has been investing in new technologies and innovations that will enable the company to set the global standard for what an e-commerce experience should look like. The float will display models of’s delivery drones and automated guided vehicles, amongst other innovations.’s Singles Day shopping festival kicked off on Nov 1 and lasts for 11 days, during which Chinese consumers can buy high-quality products at competitive prices from a range of channels, from’s app and Tencent’s popular social media platform WeChat to offline stores owned by or’s partners. This is part of’s larger Boundaryless Retail strategy, which enables consumers to buy whatever they want, whenever and wherever they want it. Moreover, relying on’s strong technology and supply chain management capabilities along with its nationwide logistics network, consumers can enjoy’s extremely fast, standard same-day or next-day delivery service as usual.

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