Matalan chooses ContentSquare to enable omnichannel strategy


This article is brought to you by Retail Technology Review: Matalan chooses ContentSquare to enable omnichannel strategy.

Matalan has chosen ContentSquare's user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

ContentSquare’s easy-to-understand visual tools will allow Matalan to understand digital behaviour online, capturing each interaction on every page and displaying it in a simple, visual format - making it highly accessible, even for non-technical teams. Insights from ContentSquare will help Matalan better prioritise its testing strategy and remove frustration throughout the purchase funnel, saving time, reducing reliance on technical teams, and ultimately increasing revenue and conversion.

Paul Hornby, Director of eCommerce at Matalan, said: “We were attracted to ContentSquare because we weren’t getting enough actionable insight from our existing tools. Having ContentSquare means we can now access qualitative behavioural data at a quantitative scale, and enabling access to that data across our digital teams. Before ContentSquare, we generated lots of data, but not much actionable insight.

“Today, I see ContentSquare adding value to everything from understanding the ROI of marketing content, to finding problems and opportunities to test, to analysing the checkout funnel. ContentSquare will allow us to surface actionable insight at speed and at scale, across web and mobile, which will help us transform the experience we provide visitors.”

Duncan Keene, UK Managing Director, ContentSquare, concluded: “We’re delighted to be working with the team at Matalan. They saw the power of UX analytics KPIs, (including metrics such as hesitation rate, click recurrence and scroll depth) and how these could help deliver granular feedback on how a product performs. We’re excited to be part of Matalan’s omnichannel strategy and can’t wait to see what they can do with the insights they find.’’

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