True Fit boosts confidence with 2D intimates


This article is brought to you by Retail Technology Review: True Fit boosts confidence with 2D intimates.

True Fit, the data-driven personalisation platform for footwear and apparel retailers, now offer’s fit recommendations for consumers shopping for bras online. The feature supports a full size range, including plus size, in the US and sizing systems throughout Europe and Australia. 

Size and fit recommendations for bras are available as part of True Confidence - which eliminates the guessing game by providing recommendations based on each consumer’s unique body and preference. True Fit’s AI-driven algorithms leverage years of learning from modeling individual women’s shapes. When that is combined with a deep understanding of how specific bra features interact with a woman’s body, the result is the perfect fit for her, no matter what her individual style is.

Consumers no longer have to make an in-store purchase to feel confident in their choice of bra, as factors like cup fit, coverage and the age of a bra influence the delivered fit recommendations. Bra fitting is complex, due to both the intimacy of the garment and the uniqueness of each woman’s body. 

With True Fit, shoppers can now easily determine the right fit when shopping online for intimates, which has previously proven to be a difficult purchase outside the store fitting room. Retailers can now power an easy and effective bra fitting experience right on their site, allowing for increased conversions by connecting shoppers to personalised fit recommendations. By showing bras to shoppers that are the correct fit, retailers can ensure increased customer confidence and loyalty.

Jessica Murphy, Co-Founder and Chief Customer Officer at True Fit, said: “One of our core objectives at True Fit is to instil consumer confidence. Since we know every woman’s body is unique, we are excited to help consumers find bras that they will not only love, but ultimately keep. Bras can be one of the more difficult wardrobe pieces to shop for, since both band size and cup size are taken into consideration, on top of individual style preferences. By implementing fit recommendations for the full range of intimates sizes, True Fit is helping consumers avoid those oh-so-common annoyances that come with ill-fitting bras.”

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