Extenda Retail expands Warehouse Management capabilities into the Benelux with NYCE.LOGIC


This article is brought to you by Retail Technology Review: Extenda Retail expands Warehouse Management capabilities into the Benelux with NYCE.LOGIC.

Extenda Retail has announced a plan to grow its share of the European physical logistics market with its Warehouse Management application, NYCE.LOGIC. Building on a strong position in Scandinavia, Extenda Retail will extend the go-to-market strategy to include the Benelux region.

With its world-class airport, top-ranked seaports and high-speed road and rail networks, the logistics hubs in the Benelux are experiencing exponential growth. The boom in e-commerce fueled even further by the pandemic, coupled with the complexities of Brexit have only served to heighten the importance of the role of ‘physical logistics’ in delivering on the promise to the customer, whether that be B2B or B2C.

Extenda Retail has earned a market-leading position in Scandinavia through the provision of high quality, functionally rich software applications to the retail and logistics industries. NYCE.LOGIC allows both shippers and logistics providers to transform their warehouse from an inefficient and expensive storage facility, into a highly performant distribution centre that is at the heart of supply chain excellence. As a Warehouse Management System (WMS) that optimises B2B and B2C flows with equal ease, NYCE.LOGIC represents the next generation of WMS ready for today’s high intensity logistics requirements, driven by ever-increasing expectations from consumers.

Leendert Venema, CEO of Extenda Retail says: “The industry is crying out for an alternative, and we are it. We have proven that we can meet the needs of shippers and LSPs throughout Scandinavia, and we intend to offer this class-leading capability to businesses operating within Europe’s busiest logistics hubs. Gone are the days where your WMS only manages pallets or manages singles, the market simply demands and deserves a higher level of flexibility”.

Extenda Retail is delighted to announce that Karin Hoogvliet will join in September 2021. With over twenty years of experience in the industry, Karin will lead the execution of the go-to-market strategy for NYCE.LOGIC in the Netherlands. Hoogvliet says: “I am very excited to join Extenda Retail at a time when the company and the market is growing so quickly. NYCE.LOGIC offers standard, class-leading WMS functionality through a choice of deployment models, and a level of flexibility that I know will be highly attractive to the market in the Netherlands.”

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