FedEx launches picture proof of delivery for e-commerce residential delivery in Europe

This article is brought to you by Retail Technology Review: FedEx launches picture proof of delivery for e-commerce residential delivery in Europe.

FedEx Express (FedEx), a subsidiary of FedEx Corp, recognises that for the increasing number of consumers shopping online, the ultimate sense of assurance comes from knowing that their package has been delivered to their address.

That is why FedEx is launching Picture Proof of Delivery (PPOD) for express residential deliveries in Europe, in cases where signatures-upon-delivery are not required.

With PPOD, FedEx customers in Europe who choose the ‘no-signature-required’ delivery option may benefit from an additional service feature where applicable. It will provide them with a photo showing the exact location of their package once it is delivered to their doorstep or another safe location. The picture will be visible by tracking packages on the FedEx website and the FedEx Mobile app. PPOD is a free delivery feature and will not require enrolment, an account, or login.

"This enhancement is another step in our continued efforts to innovate digitally across our operations to enhance the customer experience. By providing visual confirmation once the package arrives, we’re giving extra peace of mind, boosting consumer confidence in making future purchases. This service feature benefits consumers and supports e-tailers in fostering trust and loyalty,” said Wouter Roels, senior vice president of Marketing & Customer Experience at FedEx Express Europe.    

Revenue in the e-commerce market in Europe is expected to show an annual growth rate of 9.31% percent to reach US$ 902 billion in 2027.[1] This growth in e-commerce will lead to an increase in the number of deliveries. In addition, consumer expectations on e-commerce deliveries have changed, and having visibility on deliveries is an important driver of customer satisfaction.

A recent survey found that 87.4% of online shoppers said that real-time order tracking made their buying experience more enjoyable. More than half (59.3%) of the respondents said that real-time customer order tracking has a positive impact on their brand loyalty and whether they will shop with that brand again.

 _{[1] eCommerce - Europe | Statista Market Forecast}