dotmailer, the email marketing platform provider, has released its Hitting the Mark report, a look into the email marketing strategies of 100 influential global retailers.
Internet Retailing, Omnichannel Retailing
Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers.
Coupa scores customer win with JD Sports
May 02, 2017
Coupa Software has announced that UK sports fashion retailer, JD Sports Fashion plc (JD), has selected Coupa's cloud-based Procure-to-Pay (P2P) solution to integrate with its existing ERP system. By selecting Coupa, JD aims to offer an improved, simpler and more accessible P2P service to its store and office colleagues alike.
Williams Commerce acquires Un.titled
May 02, 2017
Williams Commerce, the ecommerce systems integrator and digital marketing specialist, has acquired Leicester based Un.titled for an undisclosed sum.
Connected shopping reaches 'tipping point'
Apr 25, 2017
New research from retail and shopper marketing agency, Savvy, suggests that the rise of the 'connected shopper' has now reached a tipping point.
1 in 20 online stores has been breached by hackers, new research shows
Apr 25, 2017
One in 20 online shopping sites has been infiltrated by hackers who are actively stealing customers' payment card details, according to new research by cyber security experts Foregenix.
Insights, take-aways and innovations from IRX and EDX’s seventh successful year
Apr 25, 2017
Over 5,000 tech-savvy visitors from across the globe came together at the NEC for the co-located InternetRetailing Expo (IRX) and eDelivery Expo (EDX) this year.
Ivalua recognised as Value Leader in eProcurement by Spend Matters
Apr 25, 2017
Ivalua, the global Spend Management Cloud provider was recognised by Spend Matters as Value Leader and Customer Leader in the inaugural eProcurement SolutionMap, which selectively charts eProcurement solution providers and scores them on Solution Capability and Customer Value. Further, Ivalua received highest Customer Score of all 14 vendors.
40% of UK eCommerce sites ‘crash’ during seasonal peaks
Apr 19, 2017
Cogeco Peer 1, provider of colocation, network connectivity, managed hosting, cloud and managed services, has announced the findings of an independently commissioned study, which found that 40% of UK retailers' websites experience downtime during seasonal peaks, such as Easter.
Two thirds of retailers have readily embraced e-commerce British retailers lead the way in mobile e-commerce
Apr 18, 2017
What impact is e-commerce having on retailers? This was the question that HR service provider, SD Worx, put to almost five hundred retailers with fifty to thousands of employees in Britain, Belgium, Germany, France and the Netherlands.
Actinic aims to take leadership on British e-Commerce market
Apr 18, 2017
Actinic, the British e-Commerce solution provider and the 10,000 active e-Commerce sites launcher has the ambitious goal to quadruple its turnover in the following 5 years.
Internet Retailing
Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.
Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.
There are many different types of internet retailers, including:
- Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
- Multichannel retailers: These retailers sell products both online and in physical stores.
- Marketplaces: These retailers provide a platform for other retailers to sell their products.
Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.
There are many reasons for the growth of internet retailing. Some of the reasons include:
- The convenience of shopping online.
- The wider selection of products available online.
- The lower prices that can often be found online.
- The ability to shop from anywhere in the world.
Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.
However, there are also some challenges associated with internet retailing. Some of the challenges include:
- The need to protect customer data.
- The need to ensure that products are delivered on time and in good condition.
- The need to provide effective customer service.
Omnichannel retailing
Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.
Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.
For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.
Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.
There are many benefits to omnichannel retailing, including:
- Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
- Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
- Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.
