Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests.
Internet Retailing, Omnichannel Retailing
Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers.
UK retail customer experience failing to improve with nearly 50% of queries left unanswered
Apr 11, 2017
Tieto signs e-commerce deal with major retail chain Granngården
Apr 03, 2017
Granngården has chosen Tieto as its partner for creating a next-generation solution for its e-commerce and omnichannel operations.
Twiggle unveils search technology ‘that allows any online retail company to take on e-commerce giants’
Mar 28, 2017
Twiggle has announced the debut of its Semantic API, which instantly gives retailers the ability to add a semantic layer to their existing search engines and interact with their online customers in a more personal and natural way.
Criteo reveals 2017’s most searched terms: The omnichannel opportunity
Mar 28, 2017
Criteo S.A., the performance marketing technology company, has announced the top online retail searches conducted in the UK in 2017 as revealed at Criteo's Ecommerce Media Forum.
How retailers can use technology to become data driven in a multi-channel world
Mar 28, 2017
By Peter Ruffley, Chairman at Zizo.
The retail market has changed; Amazon et al have transformed customer expectations; digital native millennials have a very different outlook to previous generations; and the influence of external factors such as social media can be both good and bad.
Peoplevox Labs launches free warehouse app for e-commerce retailers to sample
Mar 22, 2017
Peoplevox, the e-commerce Warehouse Management System (WMS) provider, has announced the immediate availability of a free Android mobile app for use by any e-commerce retailer seeking greater control over their Goods In process.
From scrolling to sales: the future of mobile retailing
Mar 21, 2017
By Craig Smith, VP of solutions & customer success, Amplience.
Mobile retailing has become a pivotal milestone in consumer buying habits, with over half of online sales being made through mobile devices, reports IMRG.
eShopWorld to hire 250 new staff
Mar 21, 2017
eShopWorld, the ecommerce enabling company, will create up to 250 new high-end jobs over the next three years. The announcement coincided with the official opening of its global headquarters in Dublin, Ireland by Ireland's Minister for Education and Skills, Richard Bruton.
Maginus adds Magento enterprise eCommerce platform to solution portfolio
Mar 14, 2017
Maginus, the wholesale distribution and retail IT solution provider, has become a Magento Professional Solutions partner and will add Magento's enterprise level eComemerce platform to its portfolio of omnichannel solutions for retailers and wholesalers.
Peoplevox and Scurri launch global e-commerce fulfilment market study
Mar 14, 2017
Peoplevox, the expert e-commerce warehouse management system (WMS) provider, has launched a global market study into the future of e-commerce warehouse management.
Internet Retailing
Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.
Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.
There are many different types of internet retailers, including:
- Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
- Multichannel retailers: These retailers sell products both online and in physical stores.
- Marketplaces: These retailers provide a platform for other retailers to sell their products.
Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.
There are many reasons for the growth of internet retailing. Some of the reasons include:
- The convenience of shopping online.
- The wider selection of products available online.
- The lower prices that can often be found online.
- The ability to shop from anywhere in the world.
Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.
However, there are also some challenges associated with internet retailing. Some of the challenges include:
- The need to protect customer data.
- The need to ensure that products are delivered on time and in good condition.
- The need to provide effective customer service.
Omnichannel retailing
Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.
Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.
For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.
Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.
There are many benefits to omnichannel retailing, including:
- Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
- Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
- Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.
