Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

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Scurri named among 50 global tech start-ups powering the new retail era

1 Scurri named among 50 global tech start-ups powering the new retail era

Scurri, the cloud-based software provider that connects and optimises the eCommerce ordering, shipping, and delivery process has been named among the top 50 retail tech start-ups operating globally, according to a new report published by RWRC – home of Retail Week and World Retail Congress.

Getting your high street online

2 Getting your high street online

StoreKit has produced free software for independent restaurants, shops, and other businesses, to transform themselves into online cash stores during the pandemic.

DivideBuy opens up offering to support smaller retail businesses during COVID-19

3 DivideBuy opens up offering to support smaller retail businesses during COVID-19

DivideBuy, the LendTech company, has opened its interest-free credit solution up to online retail businesses with upwards of £100k annual turnover in a bid to help these smaller retailers attract customers during and beyond the coronavirus outbreak.

March high street retail sales figures look bleak as online sales get a boost

4 March high street retail sales figures look bleak as online sales get a boost

Shoppers may never return to the high street after lockdown, warns the home delivery firm ParcelHero, as March ONS retail sales results show e-commerce sales rose 12.5% YOY in the wake of the Covid-19 epidemic.

Post Covid-19 will the omnichannel model still be relevant?

5 Post Covid-19 will the omnichannel model still be relevant?

What can retailers learn from the lockdown and could it be the death-knell of the store, asks Tania Oakey, a retail expert at software vendor Cegid?

Business will never be the same again after Coronavirus. In the UK, a report from the Centre of Retail Research has predicted that over 20,000 stores will never reopen due to the damage caused by the pandemic on retail and consumer spending.

Travel website founder pools team resources to support local businesses with innovative digital voucher scheme

6 Travel website founder pools team resources to support local businesses with innovative digital voucher scheme

Founder of much-lauded familytraveller.com, Andrew Dent, today announces the launch of a not-for-profit website aimed at helping smaller local businesses to survive the enforced Covid-19 lockdown. Amidst widespread economic downturn, Dent has pooled resources with industry contacts to provide a vital route-to-cashflow for local enterprises.

Global fashion retailer ramps up e-commerce strategy following tech tie-up

7 Global fashion retailer ramps up e-commerce strategy following tech tie-up

Global apparel and lingerie retailer Huber is set to significantly grow its £145million revenue as part of a new three-year e-commerce strategy.

British retailers urged to prepare for growth in the Chinese e-commerce market post Coronavirus

8 British retailers urged to prepare for growth in the Chinese e-commerce market post Coronavirus

Digital commerce firm JGOO is urging more British retailers to prepare to target the Chinese market, as it believes China could enjoy strong economic growth following the news that it believes it has passed the peak of the coronavirus epidemic.

Italian fashion industry begins road to recovery with 18% increase in consumer purchases

9 Italian fashion industry begins road to recovery with 18% increase in consumer purchases

The last three months have seen a dramatic drop in purchases from Italian fashion retailers online, but the country’s fashion brands seem to be over the worst. That’s according to new data from ccinsight.org, the daily Covid-19 Commerce tracker from data technology firm Emarsys.

Lucidworks scales up European business for 2020 with an AI powered digital commerce focus

10 Lucidworks scales up European business for 2020 with an AI powered digital commerce focus

AI-powered search company Lucidworks enters its fiscal year with several new appointments in Europe. Nick Jones joins as Vice President, Professional Services, Europe, and was previously Managing Director, EMEA, at Cirrus10, prior to the firm’s acquisition by Lucidworks.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

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