Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages.
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RSSMoving beyond omnichannel, Diebold Nixdorf Introduces Vynamic - software built to power connected commerce
Dec 13, 2017
Diebold Nixdorf is introducing Vynamic, claimed to be the first software suite built to power the ongoing transformation in the financial services and retail industries.
Augmented reality facilitates on-the-spot purchase boost
Dec 13, 2017
Giving consumers access to technology that allows them to visualise products at home before purchasing makes them more likely to part with their money, new research has found.
Despite digital demands, shoppers still value traditional in-store customer service, new report reveals
Dec 12, 2017
Despite the digital demands connected consumers now expect in their omnichannel shopping journeys, the values of traditional customer service and human interaction prove key motivations for consumers choosing to shop in-store, a new report by PCMS, a global provider of unified commerce solutions, reveals.
Buying online for home delivery: UK consumers have never had it so good, but the pressure is on retailers to juggle multiple services, Centiro warns
Dec 12, 2017
UK consumers have never had it so good when it comes to home delivery, but the pressure is on retailers to juggle multiple delivery services to guarantee success at Christmas, according to delivery management expert Centiro.
Digital, real-time and predictive: research reveals future of retail marketing
Dec 12, 2017
New research by SaaS technology company, Eagle Eye, has found that personalisation is no longer a bonus but a marketing necessity. Some 75% of consumers say they are unhappy with generic offers and 81% consider relevance to be the most influential factor in whether they redeem promotions.
Why retailers must embrace the 'Integration of Things'
Dec 12, 2017
By Guy Murphy, industry technology evangelist, MuleSoft. E-commerce is thriving in the UK. According to IMRG, £133 billion was spent online in 2016—a number expected to increase by 14 percent this year largely due to sales made on smartphones.
ForgeRock extends Trust Network, adds new technology partner program
Dec 06, 2017
ForgeRock has announced an extension of the ForgeRock Trust Network partner program designed to unify its extensive community of technology partners, making it possible for new and existing customers to seamlessly integrate complementary technologies to extend and derive the highest value from their ForgeRock Identity solutions.
Online ads are killing traditional media: Here's how retailers can avoid dying with it
Dec 06, 2017
By Declan Kennedy, StitcherAds CEO.
Historically, the Internet's ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads following suit.
Blis introduces Smart Trends, a consumer behavioural analytics tool powered by movement data
Dec 05, 2017
Blis has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.
