Retail Digital Signage

Retail Digital Signage is the remote-controlled distribution and playback of digital content on displays ranging from digital billboards to much smaller screens, either at a single location or across multiple sites to show product information, promotions, videos, or even live social media feeds. Digital information displays can be used throughout the store for branding, merchandising, promoting products, entertaining customers and improving the customer experience.

RSS

Acer unveils new Chromebox Mini CXM1 for enhanced digital signage solutions

1 Acer unveils new Chromebox Mini CXM1 for enhanced digital signage solutions

In an age where the digital landscape is rapidly evolving, businesses are increasingly seeking dynamic, responsive and interactive ways to engage with audiences. Digital signage and interactive kiosks stand at the forefront of this transformation.

Panasonic electronic shelf labels drive success at German service station smart store

2 Panasonic electronic shelf labels drive success at German service station smart store

Panasonic Connect Electronic Shelf Labels (ESL) have been chosen as an essential element in the success of the first trial smart store built by German service station company Q1 Energie AG and German AI company Autonomo GmbH.

New retail experience by Warner Bros. Discovery Global Consumer Products and Relevance International

3 New retail experience by Warner Bros. Discovery Global Consumer Products and Relevance International

Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International’s Brand Experience & Partnerships division have announced the Wayne Enterprises Experience....

The world at the shelf-edge

4 The world at the shelf-edge

Giving customers choice is about giving them help to find the right product or group of products. Peter Ward, UK County Manager at Pricer, explains how to help customers but at the same time grow basket sizes and value.

Your Co-op boosts its sustainability efforts, implementing an AI-powered Prompted Markdown feature from Retail Insight

5 Your Co-op boosts its sustainability efforts, implementing an AI-powered Prompted Markdown feature from Retail Insight

Midcounties Co-operative will further food waste reduction efforts across its Your Co-op operations, extending its partnership with Retail Insight, the provider of store operations execution software.

What Are The Benefits Of Polycarbonate Retail Displays?

6 What Are The Benefits Of Polycarbonate Retail Displays?

By Jerome Knowles, freelance writer.

In the fast-paced world of retail, where first impressions can make or break a sale, the choice of display material matters more than you might think. Among the plethora of options available, polycarbonate stands out as a versatile and practical choice for retail displays.

Advantech at Retail Technology Show 2024 in London

7 Advantech at Retail Technology Show 2024 in London

In anticipation of the upcoming Retail Technology Show 2024 in London, scheduled between April 24th and the 25th, Advantech is showcasing the next generation of products targeted to this industry.

PPDS takes its dvLED range to new heights with entry-level Philips Public LED 5000 Series for seamless wall-mounted or hoisted installations

8 PPDS takes its dvLED range to new heights with entry-level Philips Public LED 5000 Series for seamless wall-mounted or hoisted installations

PPDS, the exclusive global provider of Philips Professional Displays, has launched its first line of elementary direct view LED solutions, with the new and versatile Philips Public LED 5000 Series bringing new opportunities and value to retailers enhancing or extending their indoor visual communications.

German flooring retailer enhances showroom experience with nsign.tv digital signage

9 German flooring retailer enhances showroom experience with nsign.tv digital signage

MeinBodenbelag, a 160-year-old floor covering retailer in Neresheim, Germany, has elevated its showroom experience by implementing a digital signage network powered by the nsign.tv software platform. The system includes 20 displays strategically placed throughout the store, providing customers with an engaging experience and contributing to extended visitor stays.

PPDS debuts All in One Philips Unite dvLED range

10 PPDS debuts All in One Philips Unite dvLED range

PPDS, the global provider of Philips Professional Displays and complementary solutions, has launched its debut range of ‘All In One’ direct view LED displays, with four new “industry advancing” Philips Unite LED All In One Series’ offering 4K and 8K larger than life viewing in retail environments.

Retail Digital Signage

Retail digital signage is the use of digital displays in retail stores to communicate with customers. This can include displaying product information, advertising new arrivals, or providing directions. Digital signage can be a powerful tool for increasing foot traffic, boosting sales, and improving customer engagement.

Here are some of the benefits of retail digital signage:

  • Increased visibility: Digital signage can help to increase the visibility of your products and services. When customers are walking through your store, they are more likely to notice a digital display than a traditional poster or sign.
  • Improved customer engagement: Digital signage can help to improve customer engagement by providing them with interactive content. For example, you could create a digital display that allows customers to scan a product barcode to learn more about it.
  • Increased sales: Digital signage can help to increase sales by promoting products and services that are on sale or that are new to your store. You can also use digital signage to run targeted promotions that are tailored to the interests of your customers.
  • Improved brand awareness: Digital signage can help to improve brand awareness by displaying your logo and branding on a large, high-resolution display. This can help to create a more memorable and engaging shopping experience for your customers.

If you are looking for a way to improve your retail store's marketing and communications, then digital signage is a great option. With so many benefits to offer, digital signage can help you to increase foot traffic, boost sales, and improve customer engagement.

Here are some of the most common types of retail digital signage:

  • Product information displays: These displays show information about products, such as prices, descriptions, and reviews.
  • Advertising displays: These displays promote products, services, or events.
  • Directional displays: These displays help customers find their way around your store.
  • Interactive displays: These displays allow customers to interact with content, such as by playing games or answering questions.

There are many different types of digital signage that can be used in retail stores. Some of the most common types include:

  • LCD monitors: LCD monitors are a popular choice for digital signage because they are affordable and easy to install.
  • LED screens: LED screens are more expensive than LCD monitors, but they offer better image quality and brightness.
  • Projection: Projection is a good option for large areas, such as store windows or ceilings.

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter