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Emojis only prompt 1 in 20 GB consumers to engage with a brand
Emojis only prompt 1 in 20 GB consumers to engage with a brand Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages.

Ergonomic Solutions launches SpacePole MultiClip - The NextGen universal payment mount for the Ingenico Lane Series of payment terminals
Ergonomic Solutions launches SpacePole MultiClip - The NextGen universal payment mount for the Ingenico Lane Series of payment terminals Ergonomic Solutions, designer and supplier of technology mounting & mobility solutions at the Point of Sale, Point of Payment and Point of Service, has launched the SpacePole MultiClip universal payment mount.
Peoplevox e-book offers free guidance to hard-pressed e-commerce retailers
Peoplevox e-book offers free guidance to hard-pressed e-commerce retailers Peoplevox, the e-commerce warehouse and fulfilment software specialist, has announced the availability of 'The Practical Guide to Scaling your Warehouse'.
Moving beyond omnichannel, Diebold Nixdorf Introduces Vynamic - software built to power connected commerce
Moving beyond omnichannel, Diebold Nixdorf Introduces Vynamic - software built to power connected commerce Diebold Nixdorf is introducing Vynamic, claimed to be the first software suite built to power the ongoing transformation in the financial services and retail industries.
Augmented reality facilitates on-the-spot purchase boost
Augmented reality facilitates on-the-spot purchase boost Giving consumers access to technology that allows them to visualise products at home before purchasing makes them more likely to part with their money, new research has found.
CSY introduces VectorCharity to make volunteers lives easy
CSY introduces VectorCharity to make volunteers lives easy Volunteers are at the heart of many charity shops. They spend weekends or days off helping to raise as much as they can for worthy causes. To make taking donations, claiming Gift Aid and processing transactions easy for volunteers, CSY Retail Systems has introduced VectorCharity.
Despite digital demands, shoppers still value traditional in-store customer service, new report reveals
Despite digital demands, shoppers still value traditional in-store customer service, new report reveals Despite the digital demands connected consumers now expect in their omnichannel shopping journeys, the values of traditional customer service and human interaction prove key motivations for consumers choosing to shop in-store, a new report by PCMS, a global provider of unified commerce solutions, reveals.
Buying online for home delivery: UK consumers have never had it so good, but the pressure is on retailers to juggle multiple services, Centiro warns
Buying online for home delivery: UK consumers have never had it so good, but the pressure is on retailers to juggle multiple services, Centiro warns UK consumers have never had it so good when it comes to home delivery, but the pressure is on retailers to juggle multiple delivery services to guarantee success at Christmas, according to delivery management expert Centiro.
Digital, real-time and predictive: research reveals future of retail marketing
Digital, real-time and predictive: research reveals future of retail marketing New research by SaaS technology company, Eagle Eye, has found that personalisation is no longer a bonus but a marketing necessity. Some 75% of consumers say they are unhappy with generic offers and 81% consider relevance to be the most influential factor in whether they redeem promotions.
Why retailers must embrace the 'Integration of Things'
Why retailers must embrace the 'Integration of Things' By Guy Murphy, industry technology evangelist, MuleSoft. E-commerce is thriving in the UK. According to IMRG, £133 billion was spent online in 2016—a number expected to increase by 14 percent this year largely due to sales made on smartphones.
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